BrainSpark Games
Product management strategy and PRD for educational gaming company's MathQuest 2, including market analysis and go-to-market planning.
01 | Overview
Creating a plan for an Ed-Tech Startup
BrainSpark Games, a small indie game studio, was founded in 2020 with a clear goal: to make educational games that combine fun gameplay with serious learning. Their first game, Math Quest, sold over 100,000 units in under a year, but the games that followed didn't come close.
BrainSpark Games is at a crucial point in its growth. While game developers focus on creating the sequel to their most successful game, Math Quest 2, the company faces key challenges outside of game production. With only 12 months of runway left, the startup sought to pivot towards a different business model entirely.
That’s where we come in!
Role
Product Manager
Timeline
10 weeks
Tools
Jira, Google Suite, Figma, Adobe Creative Suite
Skills
Product Management,
Strategy, Communication
02| TL;DR
The Challenge
Context
Educational gaming market is competitive with varying degrees of educational effectiveness.
Gap
Balancing educational effectiveness with engaging gameplay mechanics for student audiences.
Goals
Create engaging educational experience
Ensure learning outcomes
Compete in EdTech market
The Solution
A B2B model, licensing Math Quest 2 to universities. Math Quest 2 would serve two users:
Students through an adaptive RPG gameplay tied to their university math curriculum
Educators through an added Canvas-integrated teacher dashboard built to track student progress.
03| Our Process
Overview
Brainstorm
Based on findings, ideate solutions
Assumption testing
Flare → Focus
Research
User interviews
Competitive analysis
Market sizing : TAM/SAM/SOM
Pitch
Developed Pitch Deck
Presented solution to industry professionals and stakeholders
Finalize
Finalized PRD based on feedback
Approved!